Colour, pattern and geometry collide in Vibra Collection II, the latest collaboration between acclaimed designer Greg Natale and Art Hide. Now live and available to shop, the 12-piece collection marks the next chapter in one of the most distinctive partnerships in our custom hide rugs range.
A Collection Inspired by Italian Design
The name says it all: Vibra comes from the Italian word for "vibe." Greg Natale describes the collection's inspiration as Milanese maximalism. Basically, patterns made bigger and brighter, with a mix of '60s pop energy and monochrome restraint running through the range. The goal, in his words, was a collection that feels like movement, style and personality, full of energy.
"I think a rug is an area where you can really splash out and go bolder". - Greg Natale
Each rug is built to transform a floor into more than a functional surface: it becomes a canvas of that same movement and vibrant expression, with intricate patterns, rich textures and distinctive colourways running through every piece.
It's the second act in Natale and Art Hide's ongoing collaboration, following 2023's Altro Mondo. Where Altro Mondo leaned into architectural restraint, Vibra takes the opposite approach with kinetic, colour-driven, and unmistakably energetic. Together, the two collections show the full range of what this partnership can produce, from quiet structure to vivid movement.
Inside the Collection: 12 Designs, Six Styles
Vibra Collection II includes 12 pieces across six core designs, each offered in multiple colourways:
- Amur — Teal and Caramel
- Paradiso — Chartreuse and Blush
- Circo — Merlot and Speckle
- Cestino — Azure, Caramel and Powder Blue
- Beton — Taupe
- Visiona — Caramel and Chartreuse
Each design carries its own personality within the collection's shared visual language, some leaning into graphic pattern work, others into softer tonal shifts, but all rooted in the same geometric, colour-forward point of view.
The Craft Behind the Collection
As with every Art Hide piece, Vibra Collection II is handcrafted by the brand's fifth-generation artisans, who bring generations of technique together with Art Hide's own colour and construction processes. Greg Natale speaks to the ideas, colours and craftsmanship behind the collection in a short interview filmed for the launch — well worth a watch for anyone curious about how a concept like this moves from sketch to finished rug.
Where to See It
Vibra Collection II is live now and can be viewed and shopped in full via the Vibra collection page. For a closer look at the ideas and process behind it, the collection landing page includes the full interview with Greg Natale as well as styling imagery for each design.