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How 2016 paved the way for 2017

How 2016 paved the way for 2017

Amidst all the year-end craziness, prepping for the holiday season as well as the New Year, we managed to catch our innovative Art Hide and Amigos de Hoy CEO-duo for a candid chat! They reminisce about the year that went by, talk about their future plans and share with us how they will be going about the holiday season balancing their work, while gearing up for family celebrations. And in the spirit of the ongoing festivities, we decided to give our readers a quick snippet related to the upcoming Art Hide and Amigos de Hoy collections and plans. Read on! 1. Let’s start with the year that went by-how would you both describe your Art Hide and Amigos de Hoy experiences in 2016? Kura: “2016 was an exhilarating ride of ups and downs, with some significant wins and tough spots too!” Kura also spearheads all marketing and PR for Art Hide as well as Amigos de Hoy, apart from her usual responsibilities, which means putting in a lot work and time for promotions. She spent three months away from her home, husband and her three beautiful daughters during 2016, in order to make sure that no stone was left unturned (but it’s these trips that provide continued motivation and dedication). Bree, who has twin toddlers sums up her year saying, “it has definitely has been a crazy and hectic year, but ultimately, a hugely satisfying year! I think we learned that it’s important not to get too far ahead of where we are, and what we can achieve. However, what doesn’t break you - makes you stronger, right?”

2. Art Hide has grown immensely in the past year. You’ve seen growth in the team, have more people on board and have increased your revenue. How does this motivate you for your next year of business?

“Apart from setting new goals and targets for the business, the time spent away on projects and at trade shows has equipped us with invaluable insights. However, what we have learned is that these ventures come at the cost of being away from the family, and so we are keen on balancing things better in 2017.”

3. So, what promotional plans do you have in place for 2017?

“We’ll be focusing on streamlining our promotional efforts with new and more sophisticated marketing and PR strategies, and carefully refining our trade shows ventures, both at home and abroad, on the basis of what works best for Art Hide, making sure we get maximum traction. As I (Kura) spent a lot of time away in the past year putting together all these plans, on a personal level, I want to prioritise my health and fitness and spend more time relaxing with my family and friends in 2017.

the-kids-kicking-off-the-first-day-of-christmas-all-smiles

The kids kicking off the first day of Christmas, all smiles.

4. Now that we know that Art Hide will be going above and beyond in the next year, would you be able to give us a quick snippet of what type of products to expect at these shows?

“We’ll be focusing on colour this year – and releasing new shades in some our best selling rugs and cushions. Accessories-wise, we’ll be looking at using our laser burnt hide technique on new shapes for the season.”

5. While the Art Hide team is planning, designing and preparing for the coming year, they are also busily planning and creating collections for previewing at upcoming trade shows - but there is always time for fun! Here’s the Perth-based team celebrating the end of the year at the Three Coins Italian restaurant...

the-perth-basedteam-enjoying-a-celebratory-dinner

The Perth-based team enjoying a celebratory dinner

The sisters also enjoyed a few sneaky vodkas with the Sydney team to celebrate the success of the Amigos de Hoy stall at the Finders Keepers market.

kura-and-bree-at-the-finders-keepers-market

Kura and Bree at the Finders Keepers Market

Having worked their magic with the Australian audiences, the sisters are now gearing up to get more firmly established in the USA, starting with trade fairs in Florida, Vegas and New York. To make things easier, Kura’s husband and children will join her in the USA as an added Christmas treat, starting their tour with a tour of Disney World! Bree will also have support to manage the New York trade fair stand.

6. And how did you both celebrate Christmas this year?

“Apart from the Art Hide family growing immensely, the family has a few new additions too, including a dog, 3 chooks and 2 rabbits! We had a splendid week of fun in the sun at home in glorious Western Australia, and are now gearing up for our USA tour.” beautiful-cottesloe-beach-in-western-australia Beautiful Cottesloe Beach in Western Australia, where Kura’s family will be spending some time on Christmas Day Bree on the other hand, “Did the usual big Christmas lunch with family, opening presents and following up with drinks in the evening with friends and neighbours. Boxing Day was spent lounging around, eating leftovers, and making things with the Lego sets the kids got this year as presents!”

7. What was the menu for your Christmas feast? Any special traditions you follow?

Kura: “Our Christmas feast was a beautiful spread of quality seafood and beef, as we aren’t all that fond of turkey, and those were complemented with beautiful salads and an array of lovely wines!” Bree explains how they have a long running tradition of celebrating “themed” Christmases. “This year the theme was ‘Pirates” so the kids had their hats and costumes and for the parents - cocktails that contained lots of rum!” bree-with-her-kids

8. With all that you have going on, how do you plan on bringing in 2017?

Kura: "Me and the family will bring in the New Year on an overnight flight from Perth to Sydney and then on to LA..should be a bit of fun!" Bree: “We will have a quiet New Years Eve, just me, my husband, my girls are ringing in the year ahead in a beach shack up on the central coast of NSW."

9. And finally, heading into the New Year as such successful business women, you must have gained a lot of valuable experiences. Do you have any tips to share with other budding entrepreneurs to help them achieve similar success?

Kura believes “its important to set clear a clear vision and strong values for the company, as these form a firm foundation for everything else.” She also adds a few words of caution. “Know that you can't please everyone all of the time in business – you need to work out what works for you and your business. Look after yourself in whatever ways work best for you– if you go down, then everything goes down, particularly in the early years.” Perseverance is key. As Bree simply puts it, “Don’t give up! Sometimes business is just about keeping on doing what you’re doing, even when things get tough. We are trying to work smarter, not harder this year; this will help free up more time in the business, which in turn will give us more time with our families. The sisters signed out with their final message: “We hope our efforts and designs inspire and delight you as they did us! We are immensely grateful for your interest in our range of products, and look forward to your support for Art Hide in the coming year as well. We wish you all a Merry Christmas and a prosperous New Year, and look forward to seeing and hearing from you in 2017!” And with that note, we wish all our readers all the best for the coming year!